Gröna Lund amusement park

How roller coasters and intelligent washrooms make happy visitors

At Gröna Lund, amongst carousels and roller coasters, there are 80 toilets that are just as frequently visited as any other attraction. ”Washrooms are generally where we make our first and last impression, so they are very important for us” says Dragica Novacic, Park Support Manager. Photo: Gröna Lund

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Amusement parks always seek new attractions to entertain their visitors. Gröna Lund in central Stockholm has found a new treat – intelligent washrooms.

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Customer surveys have identified washrooms as an increasingly important factor for visitors’ overall perception. [Photo: Gröna Lund]

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“Usually, the first thing a visitor does is to go to the toilet. So, it is where we form our first impression. Therefore, good quality becomes very important for us.” [Photo: Gröna Lund]


One day there can be 5,000 visitors and the next 20,000. Cleaning staff have to handle disruptive needs that vary on a daily basis through the park’s 80 toilets. [Photo: Gröna Lund]

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“If the soap or paper have run out, we get truly annoyed visitors with a poor experience that will stay with them for the rest of the day.” [Photo: Gröna Lund]

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Gröna Lund has implemented Tork EasyCube – a digital service that enables cleaners to address refill and cleaning needs before it is too late.

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“On one hand it gives us new instruments to ensure good quality. On the other hand it has boosted pride among our cleaners, or ‘artists’ as we call them.”

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Tork EasyCube allows cleaners to assess where they need to go and exactly what to bring for the next round – making work less stressful and freeing up time.” [Photo: Gröna Lund]

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“From being the ‘oh no’ task at the park we now have staff that are eager to work in the cleaning teams. It’s clear how they improve our visitors’ experience.” [Photo: Gröna Lund]

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“From a situation where washrooms got remarks from visitors, we now score an all time high on customer satisfaction index.” [Photo: Gröna Lund]

See Tork products used by Gröna Lund:

From a situation where washrooms got remarks from visitors, we now score an all time high on customer satisfaction index.

Dragica Novacic

Park Support Manager


Tork is sold by Asaleo Care under licence from Essity, a leading global personal care and hygiene company. Asaleo Care manufactures, markets and distributes consumer products across the feminine hygiene, incontinence hygiene, baby hygiene, consumer tissue and professional hygiene product categories across Australia, New Zealand and Fiji. For more information, visit or



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